กลุ่มสยามพิวรรธน์และพันธมิตรร่วมสร้างปรากฏการณ์เทศกาลระดับโลก Bangkok Pride Festival ดึงดูดนักท่องเที่ยวทั่วโลกเข้าไทย สร้างรายได้ กระตุ้นเศรษฐกิจSiam Piwat Group and Partners Create a Global Phenomenon with the Bangkok Pride Festival, Attracting Tourists Worldwide to Thailand and Stimulating the Economy

On Tuesday, May 6, 2025, the Siam Piwat Group, along with partners from various governmental and private organizations such as Bangkok Pride, the Tourism Authority of Thailand, Bangkok Metropolitan Administration, the Institute for the Development of Creative Industries and Soft Power of the Federation of Thai Industries (FTI), the Office of Creative Economy Promotion, the United Nations in Thailand, and Drag Bangkok, are joining forces to create another global phenomenon with the Bangkok Pride Festival 2025 and the event “The Celebration: Right to Love 2025,” which will attract people both Thai and international tourists, officiated by Mr. Suwong Tiengthong, the Minister of Tourism and Sports, at Paragon Hall, 5th Floor, Siam Paragon.

•  The Bangkok Pride Festival 2025 builds on the success of Thailand being the first Southeast Asian country to have same-sex marriage legislation, becoming an important global festival that attracts tourists, generates income, and creates economic circulation in various industries.
•  Siam Piwat Group collaborates with Bangkok Pride and partner organizations to celebrate Pride Month with major activities including the Bangkok Pride Parade, Bangkok Pride Forum, Drag Bangkok Festival, and The Celebration: Right to Love 2025, a month-long fun-filled festival.
•  The Institute for the Development of Creative Industries and Soft Power of the Federation of Thai Industries (FTI) and the Office of Creative Economy Promotion are launching the campaign Paint the City With “MY PRIDE,” focused on creating the My Pride identity and promoting tourism in Thailand in the long term.

The Siam Piwat Group, operators of world-class destinations such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and ICS, along with partners from various governmental and private organizations such as Bangkok Pride, the Tourism Authority of Thailand, Bangkok Metropolitan Administration, the Institute for the Development of Creative Industries and Soft Power of the Federation of Thai Industries (FTI), the Office of Creative Economy Promotion, the United Nations in Thailand, and Drag Bangkok, unite to create another global phenomenon with the Bangkok Pride Festival 2025 and The Celebration: Right to Love 2025, aimed at attracting both Thai people and international tourists to support the valuation of diversity, equality, and inclusion during Pride Month. The press conference for the event was honored by Mr. Suwong Tiengthong, Minister of Tourism and Sports, as the event's chairman, attended by Dr. Suraphong Suwannaboon, Chairman of the National Soft Power Development Committee, Jadathip Jootrakul, CEO of Siam Piwat Group, Mayuree Chaipromprasert, Sub-Committee Member of the Sub-Committee for Driving the Festival Industry, National Soft Power Development Committee, Pimjai Leeissaranukul, President of the Institute for the Development of Creative Industries and Soft Power of the Federation of Thai Industries (FTI), Sanan Wongsa Boon, Deputy Governor of Bangkok, Thapanee Kiatpaiboon, Governor of the Tourism Authority of Thailand, Migella Philbray-Storre, Representative of the UN Secretary-General in Thailand, Wada Dao - Anan Chumphon, President and Founder of Narumith Pride Co., Ltd., organizer of Bangkok Pride Festival, Patra Lert Sukitthipong, Executive of Yellow Channel Co., Ltd., organizer of Drag Bangkok Festival, along with representatives from governmental and private organizations at the press conference, marking the event as a Global Festival at a Global Destination.

Sarunthorn Asawes, Deputy Managing Director of Business Management at Siam Piwat Co., Ltd., stated, “Siam Piwat Group is committed to promoting diversity and valuing differences continuously. We aim to be a platform of opportunity across economic, social, community, and national dimensions. Siam Piwat determines that all locations of the group will be centers for community and give importance to diverse individuals, promote equality, and equity in all aspects, including gender, ethnicity, and health, while supporting the values of all differences, diversity, equality, and participation, which is the guideline we have adhered to and implemented throughout.
Over the years, Siam Piwat has continuously supported Narumith Pride organization, the organizer of Bangkok Pride Festival, with the intention of making the Siam area a global Pride Destination. Given the success of last year's event, this year reinforces the organization of the event to be a Global Festival at a Global Destination, attracting interests from both Thai attendees and international tourists. Bangkok has potential in every dimension, with a diversity ready to welcome tourists of all lifestyles and interests, including the LGBTQIAN+ community. Furthermore, the organization of the Bangkok Pride Festival 2025 and The Celebration: Right to Love 2025 will help stimulate the economy and the tourism industry in every aspect.

*The Siam group organizes a global event celebrating Pride Month*
To reinforce the position as a global destination attracting both Thai citizens and international tourists during every festival, the Siam group, comprising Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and ICS, places great importance on being a main organization in organizing the Bangkok Pride Festival under the campaign The Celebration: Right to Love, from May 30 to June 30, 2025. Key activities include the Bangkok Pride Parade, the celebration of Pride Month that unites the LGBTQIAN+ community from both Thailand and abroad in the parade on June 1, 2025. Siam Paragon, Siam Center, and Siam Discovery will welcome all parade participants, organizing continuous activities throughout the month.
Siam Paragon, together with Drag Bangkok and Yellow Channel, will hold the Drag Bangkok Festival 2025, one of the most colorful communities that attracts worldwide attention, featuring top drag artists to create fun throughout the festival at Park Paragon from May 30 to June 1, 2025.

Siam Center, The Ideaopolis, the city of cutting-edge ideas, presents key highlights of the event “The Celebration: Right to Love,” attracting attention from around the world and reaffirming its position as a platform for inspiration to support new generation Thai artists, allowing them to showcase their work to the nation and pushing for it to international levels. This time, co-creating and collaborating with Thai designer Poriin and a group of eight creative Thai colleagues who possess unique styles will showcase their creative works under the concept ‘Siam Center Galaxy of Love,’ presenting works aligned with the idea of valuing and coexisting in all diversities through pop-up installations and inspiring DIY activities.

Additionally, there will be numerous activities in collaboration with partner organizations throughout the month from May 30 to June 30, 2025, including a collaboration with organizations that support equality, such as Thai Rath Group with the MIRROR - OWN YOUR PRIDE event, a Lifestyle Experience Space comprising an exhibition inviting LGBTQIAN+ influencers to share their pride stories, and activities to reflect the beauty of diversity as a normal part of society organized by MIRROR and Siam Center from May 30 to June 8, 2025, POP MART collaborates with various activities including an exclusive unboxing pride activity revealing the PRIDE collection, and many other fun activities, Epson showcases its stance on openness for all genders and ages alongside views on employing eco-friendly technology for a better future at Pride Stage, featuring talks, concerts, entertaining events from various companies, and performances from partner organizations and the LGBTQIAN+ network every weekend throughout June.

    
Moreover, Siam Center will mark the Pride Parade, the biggest rainbow parade in the country along Rama 1 Road on June 1, 2025, to show support for diversity, equality, and participation. 

    
While Siam Discovery, The Exploratorium, in collaboration with leading brands, presents a special collection for Pride Month, providing a fun and engaging option for fashion and accessories that convey the spirit of participation in the world-class festival. ICONSIAM and ICS celebrate Pride Month with the campaign “ICONSIAM Pride Out Louder,” amplifying the voice of pride beyond expectations, declaring the power of equality and diversity in Thailand, which has grown into a contemporary culture accepted by the world. Events throughout June 2025 include the “PRIDE OUT WALL,” a space of hope and voices from everyone in society, allowing people to share their views on how the Pride Era should be in the future, reflecting diverse ideas and truly being open to all voices. Additionally, there will be a highlight event “ICONSIAM PRIDE OUT LOUDER 2025 EXCLUSIVE FANMEET for Gi Mueng Fah” which allows fans of the Y series to create unforgettable moments with 7 popular actors from the series “Gi Mueng Fah” on June 6, 2025, and witness “The Pride Successor Series” throughout the month. Don’t miss capturing check-in moments in the vibrant atmosphere of Pride Month, “REFLECTION OF PRIDE” light art installation from June 1-30.

Moreover, Siam Piwat has launched ONESIAM drinking water in environmentally friendly cans with the latest design theme representing Pride Month, celebrating love in all forms without limits, while promoting sustainable consumption ideas designed by Somchana Kangwarachit, a designer who has won over 200 global awards, created by Greenery Water, the first aluminum can drinking water producer in Thailand.

*Launch of the campaign Paint the City With “MY PRIDE” to create an identity of pride*
Pimjai Leeissaranukul, President of the Institute for the Development of Creative Industries and Soft Power of the Federation of Thai Industries (FTI), stated, “The Federation of Thai Industries (FTI) sees the potential of creativity as a vital mechanism to drive the economy, which can enhance and add value to traditional industries effectively in alignment with modern market demands and can also pave the way for the development of new industries, creating business opportunities and jobs while enhancing national competitiveness.

The LGBTQ+ community is a significant force reflecting the creative energy to drive the country’s soft power, impacting the growth of the creative economy at both organizational and industry levels. Therefore, the Institute for the Development of Creative Industries and Soft Power (CISPI), under the Federation of Thai Industries (FTI), recognizes the importance of coexisting among diverse groups to create and fulfill economic values. Together with the Office of Creative Economy Promotion (Public Organization) or CEA, it has initiated the campaign “Paint the City with MY PRIDE” and designed an identity set called “MY PRIDE” to raise awareness of the value of self-identity, open-mindedness, and pride in oneself and Thailand. All sectors are invited to apply the “MY PRIDE” identity set in products and services or various creative media to enhance business value, promote tourism, build Thailand's image, and push forward Thai soft power to grow.

Currently, CISPI, in collaboration with CEA, is teaming up with over 10 brands to release new products using the Thai characters under “MY PRIDE” from May to June 2025, including Rabbit card, S&P, Moreloop, YudPlao, Greyhound, ICHITAN, Pacific Fish Processing Co., Ltd., Yan Ward Yuen Corporation Group, Siam M.C. Co., Ltd., and Chokchai Piboon Co., Ltd. to enliven the Pride Month festival and showcase the diversity of Thailand to the world with pride.

“MY PRIDE is the voice of ‘pride’ concerning equality and mutual acceptance, and we will unite to express our identity and being Thai in every dimension through Thai products and services at fair prices, covering industries, commerce, services, and tourism to create sustainable charm for Thailand,” Pimjai added. Today, MY PRIDE not only reflects the pride in the diversity of Bangkok under the theme 'My Pride Bangkok' but also demonstrates Thailand's potential to promote equality, marking the first step toward ‘My Pride of Thailand,’ which will expand this campaign to regions throughout the country to strengthen Thai soft power sustainably.

*Bangkok Pride Festival, a global festival aiming to host Bangkok World Pride 2030*
Wada Dao - Anan Chumphon, President and Founder of Narumith Pride Co., Ltd., as the organizer of Bangkok Pride Festival, stated, “The success of the Bangkok Pride Festival in the past year has demonstrated strength, diversity, and love without limits. The LGBTQIAN+ community has recognized the greatness and fun phenomenon of the Bangkok Pride Festival. This year, the event will convey stories under the theme Born This Way: The continued struggle from equal marriage to identity affirmation.

This year, we expect to have more than 300,000 people, both Thai and foreign, joining us in the parade, an increase from 100,000 participants in 2023 and over 250,000 in 2024, which is anticipated to inject over 4.5 billion baht into the economy. We expect to establish the Bangkok Pride Festival 2025 as a national festival, reinforcing its position as the Pride Destination with the largest pride parade in the top 10 globally, ranking first in Asia as a destination sufficiently attracting attendees from the LGBTQIAN+ community and tourists worldwide. This festival is not just a celebration for the LGBTQIAN+ but an announcement that Bangkok, Thailand is ready to be a global Pride destination and host the Bangkok World Pride 2030 honorably.

*Collaborating with governmental and private sector networks to host a grand Bangkok Pride Festival*
The Bangkok Pride Festival and The Celebration: Right to Love organized by the Siam Group in collaboration with Bangkok Pride have received substantial support from partner organizations across various sectors including LGBTQIAN+ community networks, Drag Bangkok, the Tourism Authority of Thailand, Bangkok Metropolitan Administration, the Institute for the Development of Creative Industries and Soft Power of the Federation of Thai Industries (FTI), the Office of Creative Economy Promotion, the United Nations in Thailand (UN), and the United Nations Development Programme (UNDP).
Supported by partner organizations including Absolute Siam, BTS, Converse, CP, Dentiste, SmoothE, Epson, FTI, Fitness First, Fri27Nov, GMM Music, GNEST, White FOX, White Music, Grab, Greenery Water, Greyhound, Smileyhound, Greyhound Café, Jaspal, Kantana, KH Pride, Klook, Lego, Leisure Projects, Legend Heroes Thailand, LOFT, Madame Tussauds, Megatix, Nike, Nose Tea, Paragon Cineplex, Phra Mongkutklao Hospital, Picht, PlanB, Player Box, Pomelo, Pop Mart, Poriin, Random Dance Thailand, RS Music, BRIQ, Sansiri, SC Asset, SEA LIFE, Siam Kempinski, Star Hunter, Super Daddy Store, Tagthai, Tar Mafia, TCEB, Thai Youth Content Promotion Association, ThaiRath Group, Mirror, Tiffany’s Show Pattaya, Miss Tiffany, Miss International Queen, Tam Kratoey, Virgin Active, W Hotel Bangkok, White Party, and Yellow Channel.

**************************************
For more information, please contact the Public Relations Department, Siam Piwat Co., Ltd.
Suparit Netrkrian (Boss) [email protected] 08 4555 7273
Sireethorn Niiyomsen (Koi) [email protected] 08 1831 1406