CISPI ร่วมขับเคลื่อนซอฟต์พาวเวอร์ 4 ภูมิภาค หนุนอุตสาหกรรมวัฒนธรรมสร้างสรรค์ระดับพื้นที่CISPI Collaborates to Promote Soft Power Across 4 Regions, Supporting the Local Creative Cultural Industry

On Friday, July 18, 2025, Ms. Pimjai Leeissaranukul, Chairperson of the Creative Industry and Soft Power Development Institute (CISPI) under the Federation of Thai Industries (FTI), participated in the project to drive soft power across 4 regions aimed at promoting and integrating the local creative cultural industry. This initiative was organized by the Office of the National Reform Steering Assembly, National Strategy and Reconciliation Promotion Committee (NRSA), with Dr. Surapong Seubwonglee, Chairman of the National Soft Power Development Committee, delivering a special lecture, along with discussions from the Sub-committee for the Promotion of the Soft Power Industry. The event was graced by Mr. Siwa Thamikanont, Deputy Governor of Chiang Mai, and took place at the Sukhothai Room, 1st Floor, Shangri-La Hotel, Chiang Mai Province.

The objective of this event was to raise awareness and understanding of soft power among government sectors, private sectors, local communities, educational institutions, and the general public in each region regarding the government's policies and mechanisms for driving soft power. This will lead to the integration of soft power in 14 fields, including design, tourism, sports, games, music, film, drama and series, festivals, fashion, arts, performing arts, wellness, literature, and food, to work in a unified direction.

The activities within the event included:
Panel 1: The Soft Power of Thailand: Creative Cluster Elevating the National Economy
Panel 2: Voices from the Region: Policies and Guidelines for Driving Soft Power in the Local Context
Workshop: Co-creating Soft Power Innovations – Integrating Cooperation among Government–Private Sector–Local Community–Education
Panel 3: Opportunities and Guidelines for Integrating Soft Power with Local Wisdom Heritage