ส.อ.ท. เข้าร่วมประชุมคณะกรรมการพัฒนาซอฟต์พาวเวอร์แห่งชาติ ครั้งที่ 1FTI Participates in the First Meeting of the National Soft Power Development Committee

On October 31, 2024, Mrs. Pimjai Leeissaranukul, Vice President of the Federation of Thai Industries (FTI) and Chairperson of the Creative Industry and Soft Power Development Institute (CISPI), along with Mr. Panithan Pawarolarwit, Vice Chairperson of the Institute, attended the first meeting of the National Soft Power Development Committee of the fiscal year 2024 (the 8th meeting), chaired by Dr. Surapong Suvonglee, the Chairperson of the National Soft Power Development Committee, and Mr. Pansak Winyarat, advisor to the committee, along with representatives from both public and private sectors, at the Ministry of Foreign Affairs.

The key topics discussed in the meeting included:

1. Progress on projects approved for budget allocation in the fiscal years 2024 and 2025.
Monitoring of projects allocated funding under the central budget as approved by the committee in fiscal year 2024 includes 25 projects with a budget of 635.54 million baht, most of which fall under the One Family One Soft Power (OFOS) policy.
2. Progress on the One Family One Soft Power (OFOS) project.
Currently, there are 583,228 registered participants in OFOS, with the most popular courses being in food, tourism, music, sports, fashion, film, drama and series, gaming, design, literature, arts, and festivals in that order.
3. Progress on the draft Act on the Promotion of Creative Culture (THACCA). It is currently awaiting presentation to the National Soft Power Strategy Committee chaired by the Prime Minister for further consideration.
4. The organization of Thailand Winter Festivals.
This includes 52 winter festivals across 5 regions categorized into 7 activity groups such as Loy Krathong, countdown festivities, and light shows.
5. Thai Festivals Abroad for the fiscal year 2024.
The Ministry of Foreign Affairs plans to rebrand Thai festivals in 32 countries, with 6 flagship countries including Washington, Paris, New Delhi, Riyadh, Beijing, and Hanoi.
6. Guidelines for establishing an ecosystem to drive soft power policies.
The Office of the Cabinet is developing plans and strategic frameworks for the Ecosystem in collaboration with the private sector and stakeholders, aiming to create benefit measures and amend laws in 11 industries as part of national reform and unity strategies.
7. Progress on the National Art Gallery (Ratchadapisek).
The subcommittee for the National Art Gallery project is preparing a long-term exhibition as a New Year gift and a milestone for contemporary art.
8. Collaboration between the National Soft Power Development Committee, Chatuchak Market, and Bangkok.
The management of Chatuchak Market has the potential to develop into a Thailand Soft Power Gateway.
9. The appointment of 14 subcommittees to drive the industry with new subcommittees focusing on performing arts and wellness, as well as the appointment of 2 special subcommittees for benefit measure development and the international soft power conference management committee (THACCA Splash 2).

Additionally, the FTI has been approved to send representatives to participate in the subcommittees focusing on the food, fashion, and gaming industries.