FTI Academy x SKILLKAMP ปั้นแรงงานไทยสู่ตลาดงานดิจิทัลFTI Academy x SKILLKAMP: Shaping Thai Workforce for the Digital Job Market

In the ever-evolving digital world, the skills of personnel are the decisive factor between ‘adaptive’ and ‘left behind’. The crucial question is how we will systematically create and elevate skills for the workforce to be ready to enter the digital economy while ensuring measurable outcomes. This must encompass both new job positions and the transformation of existing career paths that require the integration of digital technologies. This is because the digital labor market can be compared to a competitive arena for the new generation workforce, where those with superior digital skills will inevitably have more opportunities.

FTI Academy, as a knowledge hub for training under the auspices of the Federation of Thai Industries, plays a pivotal role in promoting and enhancing the capabilities of the Thai workforce to keep pace with the transformation of the industrial sector in the digital era. This is accomplished through diverse modalities of learning, including E-learning platforms, Hybrid Training, and Onsite Training. Currently, more than 130 courses spanning 15 categories have been developed, with over 36,200 individuals having completed training (as of September 23, 2025).

Currently, FTI Academy has partnered with the SKILLKAMP project of Kasikorn Bank, a strategic collaboration aimed at developing digital skills in occupational fields demanded by the market. In its initial phase, the focus will be on three key professions: Business Analyst, Data Analyst, and Digital & Performance Marketer. An initial skills assessment examination will be conducted on September 20–21, 2025, to provide personnel with an opportunity to assess their capabilities systematically, identify strengths and areas for improvement, and use the assessment results as supporting information for job applications with FTI Academy's partner organizations. This collaboration is a significant step in creating an ecosystem that effectively links skill development with the labor market, addressing industry needs, and promoting tangible employment in the digital economy.

For FTI Academy’s partner organizations that agree with the approach and consider the examination scores from the program, there will also be special opportunities for candidates who submit their scores to be interviewed, covering the three professional fields mentioned. The details are as follows:

Data Analyst Profession: Responsible for designing and developing data analytics platforms to support strategic decision-making within organizations, collaborating with Data Scientists, Infrastructure, and Business teams in analyzing and verifying data quality (Data Quality Check), managing data to ensure cleanliness and usability (Data Cleansing), and constructing data frameworks to support ongoing usage (Downstream Processing). Additionally, they support the creation of reports and dashboards to summarize insights for executives and relevant departments, enabling effective business operations.

Business Analyst Profession: Responsible for gathering and analyzing business-related data to provide insights that inform executive decision-making, identifying problems and establishing critical strategies, and supporting performance analysis while suggesting appropriate improvements and business development.

Digital and Performance Marketer Profession: Responsible for planning and managing the use of online and social media channels such as Facebook, Instagram, TikTok, Line OA, YouTube, Website, and EDM (Electronic Direct Mail) systematically to promote campaigns and activities, enhance the organization’s image, stimulate sales, and analyze and continuously track the results of online marketing communication, while also studying competitor media usage for comparison and defining appropriate strategies, including preparing monthly performance reports to refine and enhance marketing strategies effectively.

Below is the list of companies that will accept examination scores from the program, along with special opportunities to interview candidates who submit their scores across all three professional fields mentioned:

If companies are seeking to recruit personnel in these three professional fields and have completed real skills assessments and are ready to work immediately to find the ‘real deal’ that your team is looking for, please contact FTI Academy at the Federation of Thai Industries, phone number 0-2345-1226, or click this link https://forms.gle/ZGUkbZchgMUqiAZU8